Google’s new authorship initiative (links below) has the potential to be a real game-changer for organizations that focus on delivering news on the Internet, be it via blogs or traditional news sources. Here’s how it works: In a clear attempt to establish Google+ as the post facto standard for social media identity (at least for …
Forget Web Development, HTML5′s Biggest Impact is on Advertising
There have been a lot of posts about how HTML5 is great for website development. The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. As a result, …
Bringing online and offline worlds together
Kraft recently launched one of its largest digital campaign efforts for its Philadelphia Cream Cheese brand. The campaign, which aimed to broaden the appeal of the food item, included a strong social media component but it also incorporated offline tactics, such as event marketing and advertising. By combining various digital elements including online video, e-mail …
Ecommerce Redesign: Five SEO Pitfalls to Avoid
A new website launch or redesign requires the integration of management and marketing staff, as well as members of your design, content and tech teams. Each of these groups plays an integral role in the site’s overall success. A new or redesigned website will also want to drive traffic, or preserve traffic, through natural search. …
Flash or HTML5? It depends on the user
If you’re creating software without a mobile consideration—such as for intranet portals or content-heavy, browser-based applications—Flash would be the best technology for the user interface. If accessibility from mobile devices is a requirement, HTML5 might be the better choice. Read more
