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  • July 19, 2011
  • By Mark Johnson
  • Comments Off on Forget Web Development, HTML5’s Biggest Impact is on Advertising
  • in Advertising, Posts

Forget Web Development, HTML5’s Biggest Impact is on Advertising

There have been a lot of posts about how HTML5 is great for website development. The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. As a result, the W3C standard that is "not ready for production yet" is gaining tremendous popularity on mobile and tablet devices and has become a major game changer for mobile display advertising.

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