The 451 Group/Eco-Efficient IT Report Advertising
Designed and developed a series of online ads for The 451 Group, a leading independent technology-industry analyst organization. Their customers fall into three main groups: the vendors and service providers that create, manufacture and distribute these products and technologies; the investment community that initially funds, and then facilitates the sale or public offering of these vendors once they have become successful; and the organizations that buy and use these technologies. Their research helps their customers spot the developments that offer opportunities or threats to their businesses. These ads were targeted to the Eco-Efficent IT Report, and had to balance promotion with maintenance of a relatively subdued site profile.