The 451 Group/Eco-Efficient IT Report Advertising - December 2007
Text to come
The 451 Group/Client Conference Advertising - October 2007
Text to come
Alternative Medicine Digital/Online Advertising Campaign - August 2007
Designed and developed series of online ad banners for the digital edition of the leading publication covering alternative forms of medicine. Developed banner sizes and messaging appropriate for client-site as well as partner-site placement.
Alternative Medicine/Online Advertising Campaign
Designed and developed series of online ad banners for the leading publication covering alternative forms of medicine. Developed banner sizes and messaging appropriate for client-site as well as partner-site placement.
LowCarb Living/Online Advertising Campaign
Created a series of ad banners for new publication focusing on the low-carbohydrate lifestyle. Developed banner sizes and messaging appropriate for particular partner site placement, yet still easily adaptable to locations with future partners. Fresh messaging patterned to coincide with the nature of the publication and this new lifestyle, and designed to integrate well with complementary e-mail campaign developed and implemented simultaneously.
Red Herring/Internet Advertising Strategy
An extensive project formulating and implementing a comprehensive online advertising program for this leading technology business print publication. Logical co-op partners were determined to maximize online advertising effectiveness and optimal click-through to increase subscriber base. Ad banners created that introduced and positioned the publication in the minds of new viewers, and carried over the unique identity already known to current technology readers. During this time-period, the publication increased its circulation over 200%.