Market Strategy Project: Force Computer (A Division of Solectron)
An extensive project formulating and implementing a comprehensive market strategy for this leading supplier of embedded systems and single board computers. Force Computer desired to "think outside the box" when formulating new product strategy, and rather than rely on their internal marketing department to research new product opportunities utilizing well-worn methods, employed an external team chaired by the Crimson Consulting Group, a leading marketing consultancy. Lone Star Productions was a critical member of that team, employing fresh methodology for researching trends in the server/storage market to uncover untapped market opportunities.