Market Strategy
When arsenal, whether it's as simple as a static online advertisement or as complex as an online seminar reaching thousands of new prospects at once, this effort needs to be part of a well-planned marketing strategy, and not just a shoot-from-the-hip single exercise. Leverage your marketing assets into multiple delivery vehicles. If you want to create an online ad, how does this play into your plans for e-mail marketing? Or in conjunction with online and offline seminars? Many times, one effort can be leveraged into several productive outcomes.