Audience Development Project: Acumen Journal of Sciences
Creation of a targeted list of 5500+ key executives in the life sciences industry for a new independent journal covering the business component of life sciences, and written for senior decision makers in biotech, finance, health care, pharmaceuticals, agri-bio, bio-defense, academia and government.
The mission of the Acumen Journal of Sciences is to analyze discoveries, innovations, and challenges in the life sciences and explain their commercial, economic, and policy implications for senior decision makers in business, academia, and government. It was imperative for Lone Star Productions to target the specific executive demographic appropriate for this new and innovative publication.