Strategy, creative production and implementation of partner-driven e-mail lead generation campagn for new publication concentrating on the low-carbohydrate lifestyle. Developed different color palette versions and messaging appropriate for particular partner site placement, yet still easily adaptable to locations with future partners. Fresh messaging patterned to coincide with the nature of the publication and this new lifestyle, and designed to integrate well with complementary online ad banner campaign developed and implemented simultaneously.
LowCarb Living/E-Mail Campaign
